Privacy Policy

Published on 4 February, 2022 | 2,394 views | 15 minutes read

This Privacy Policy describes the privacy practices of, (“”, “we”, “us”, “our”) as well as such other websites or mobile applications that we own or operate (individually and collectively, “Our Website” or the “ Website”).

  1. Scope of this Privacy Policy
  2. As further discussed, below, data protection laws, regulations, and directives in certain jurisdictions distinguish between the rights and responsibilities of “Controller(s)” of personal information or data (“Information”), from those who are “Processor(s)” of such Information or data on the applicable controllers’ behalf. is generally the controller of Information that it collects from and about the persons and entities who are visiting Our Website (“ Visitors”), and this Privacy Policy applies to Visitors.
  3. We also provide certain services to commercial persons and entities (each, a “Client” and collectively, “Clients”), who, in turn, own and operate their own websites or mobile applications (“Client Site(s)”), and who wish to utilize our code, software and services and reports (the “Service(s)”) to analyze how third party visitors to their Client Sites (“Client Site Visitor(s)”) use, interact with, and engage their Client Sites. The applicable Clients are the Controllers of Information collected from their Client Site Visitors, whether or not such information is accessed, analyzed, or otherwise utilized by or on behalf of the Client via the Service (“Client Visitor Information”); is not the Controller of such Client Visitor Information. This Privacy Policy applies to the use of Services by our Clients. However, this Privacy Policy does not apply to the Client Sites themselves, nor to any Client Visitor Information. For any questions regarding the privacy, security, or other practices or policies on the Client Sites, please contact the applicable Client.
  4. Information Collected from Visitors
  5. Device Information from Visitors
  6. We may receive and collect certain Information furnished by the visitor's browser or otherwise by their access device (“Device Information”), such as:
  1. Referral Information
  2. We may also receive certain information regarding visitors from the prior website visited by such visitors (“Referral Information”). For instance, if a Visitor navigates to the Website from another website, may receive certain information from the referring website (i.e., the last website the visitor visited before visiting the Website) as part of the Hypertext Transfer Protocol ("HTTP") request. For example, if a Visitor navigates to the Website from a search engine, may receive information contained in the referring URL for the applicable search query, such as the terms the Visitor was searching for before visiting the Website.
  3. Registration Information from Clients
  4. When Visitors register as Clients to use the Service, register to use a trial version of the Service, or request additional information about, may require Information, such as name, employer or company name, e-mail, mailing address, phone number, financial information (e.g., credit card number, billing address), and/or proposed Client Site to be tracked, to process the registration or request ("Client Registration Information").
  5. Session Recording Information
  6. We may use session recording software on the Website. This software enables us to record Visitors’ use, interaction, and engagement with the Website. This software may capture user input, such as mouse and keyboard inputs and mobile gestures, and user views, such as browser or screen output. We use this software to help us optimize Visitors’ experience. By using the Website, you consent to our use of session recording software.
  7.’s Use of Visitor Information
  8. may use Information of Visitors, including Device Information and Referral Information of Visitors and Client Registration Information, to:
  1. may also use Client Information to:
  1. If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data”.
  2. Use of Cookies by the Service
  3. As described in our Cookie Policy, the Service may utilize first-party cookies (small text files that stores locally on a Client Site Visitor’s device) on Client Sites for one or more of the following purposes: to help identify whether a Client Site Visitor is a first time visitor, or has visited previously (provided that we will not store identifiers that can be used to personally identify such Client Site Visitors); assess usage patterns and perform traffic analysis; identify preferences; diagnose problems with our Service; analyze trends; and otherwise administer products and services. Cookies placed by on the computers of Client Site Visitors do not include Personally Identifiable Information such as name, phone number, e-mail address or mailing address, nor does link cookies to such Personally Identifiable Information on our servers or databases.
  4. For further information on our use of cookies, please see our Cookie Policy, which is incorporated in this Privacy Policy by this reference.
  5. Information Collected by or on Behalf of Our Clients via the Service
  6. Clients use the Service to obtain information regarding how Client Site Visitors to their Client Sites are interacting with such Client Sites. This Service allows a Client to evaluate and potentially modify its Client Site based on its findings regarding Client Site Visitors use and interaction with the Client Site.
  7. Types of Client Visitor Information. Clients may use the Service to collect, store, and analyze Client Visitor Information, on the Client’s behalf as the Controller of such Client Visitor Information, on's servers, as the Client’s Processor of such Client Visitor Information. Such Client Visitor Information is transmitted in encrypted form, and pursuant to applicable data transfer provisions further described below. The Service may process such Client Visitor Information on behalf of the Client, to perform analyses and produce reports for the Client. The interactions that may be recorded or analyzed (“Recorded Interactions”) may include mouse scrolls and clicks by a Client Site Visitor; keystrokes entered by a Client Site Visitor; and/or pages viewed or visited by a Client Site Visitor, including the duration of such visits. Recorded Interactions may also include images of the Client Site that are recorded during the Client Site Visitor’s interactions with such Client Site, such as, by way of example, images of forms displayed or populated by the Client Site Visitor on the Client Site, or other multimedia content that may be posted by Client Site Visitors. Such Client Visitor Information may also include Device Information and/or Referral Information from the Client Site Visitor. Client Visitor Information is provided to Clients in the form of aggregated reports and/or statistics that identify the collective behavior of Client Visitors to the Client's Site. Clients will also have access to Recorded Interactions through the Service.
  8. Our Processing of Client Visitor Information.
  9. As the Processor of Client Visitor Information, we will process Client Visitor Information only in compliance with the applicable Client’s instructions regarding the processing of Client Visitor Information, including any applicable terms, but subject to applicable laws and regulations regarding such Client Visitor Information, and as otherwise required by applicable law and regulations.
  10. Disclaimers Regarding Personally Identifying Information of Client Site Visitors.
  11.'s Service is not designed to knowingly collect or extract from Client Visitor Information (including any Recorded Interactions or Device Information received from Client Sites through the Service) information that could be used to personally identify Client Site Visitors, such as a Client Site Visitor’s name, address or phone number ("Personally Identifiable Information") when a Client Site Visitor visits a Client Site that uses the Service. also generally prohibits Clients from collecting Personally Identifiable Information using the Service or otherwise providing Personally Identifiable Information of Client Site Visitors to in connection with the Service.
  12. Does Not Collect Visitor Information Across Multiple Sites
  13. does not collect or aggregate information about visitor behavior on multiple, different websites.
  14. Retention and Deletion of Client Visitor Information.
  15. will retain Client Visitor Information in accordance with the applicable Client’s instructions, including any applicable terms and as required by applicable law. Client agrees and acknowledges that the deletion of Client Visitor Information may affect the delivery or performance of the Service. will comply with such instructions to delete Client Visitor Information as soon as reasonably practicable and within a maximum period of 180 days, unless applicable laws require retention or earlier deletion. may retain Client Registration Information as long as necessary for the purposes described in this Privacy Policy and the other terms. This may include keeping Client Registration Information after the account has been deactivated as needed for to pursue legitimate business interests, record keeping procedures, legal compliance, preservation of rights, security purposes, and enforcement of legal and contractual rights.
  16. Client agrees and acknowledges that it will be responsible for exporting any Client Visitor Information or Client Registration Information that it wishes to retain following the termination of the terms
  17.'s Sharing and Disclosure of Visitor Information and Client Visitor Information.
  18. This section describes the manner and extent to which may share and disclose Information. Notwithstanding anything to the contrary below or elsewhere herein, as between a Client and, the Client is solely responsible for its policies and practices for the sharing and disclosure of Client Visitor Information as the Controller of such Information.
  1. Transfer of Data Abroad; International Users.
  2. Our Website is directed to visitors from the United States of America. If you are visiting Our Website or a Client Site from a country other than the United States of America the various communications will necessarily result in the transfer of information across international boundaries. By visiting Our Website or the Client Site, as applicable, you consent to the processing and transfer of your data as set out in this Privacy Policy. By using Our Website or the Client Site, as applicable, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States.
  3. If we are asked by a Client to transfer Personally Identifying Information from a Client Site in the European Economic Area (“EEA”), Switzerland, or the United Kingdom to other countries not deemed to have adequate data protection regulations under applicable data protection law, we will offer to enter into the European Union Model Clauses, also known as Standard Contractual Clauses, or such other equivalent clauses issued by the applicable country, with the Client. To request to enter into such clauses, please contact us at
  4. Security and Protection of Visitor Information and Client Information
  5. implements security mechanisms to protect Visitor Information and Client Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Examples of these security mechanisms include limited and password-protected access, firewalls, and SSL encryption to protect transmission of data, as further described above and in our Terms of Use. For additional questions or information regarding our security standards, please contact us at
  6. Policy Concerning Children Under Age of 16
  7. does not knowingly or intentionally collect Personally Identifiable Information from children under 16. If we learn that we have Personally Identifiable Information of a child under age 16, we will remove it. If you believe we have Personally Identifiable Information about a child under the age of 16, please notify us at
  8. Changes to Our Privacy Policy
  9. retains the discretion to amend or modify this policy from time to time. Use and disclosure of Information we obtain is subject to the later of: (1) the policy in effect at the time such visitor Information or Client Information is collected or (2) any subsequent policy to which you agree or of which you have notice, if you elect to use or a Client Site (including the Website) following such acceptance or notice. If we make material changes in the way we use or disclose Personally Identifiable Information, we will notify you through one or more of the following means: a direct communication to your account, a communication to the e-mail address associated with your account, or a clear and prominent announcement on the Website. Your continued access to or use of or websites that use following notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications.
  10. For More Information / Your Information Rights
  1. Do-Not-Track Signals
  2. Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Our practices with respect to such signals are set forth in Opt Out.

Last updated on: 22 February, 2022